Gap Cover & Retention Intelligence.
Predict member lapse before it happens. Intervene with personalised outreach. Turn retention from reactive to proactive.
Member lapse is predictable. Members who don't understand their benefits, who had a bad claims experience, or who haven't engaged with the scheme in 6 months are statistically far more likely to resign at the next renewal window.
Retention Intelligence scores every member against lapse risk indicators continuously, identifies at-risk members before they submit resignation notices, and triggers personalised outreach campaigns automatically — re-engaging members with relevant benefit information, unresolved claims support, or direct outreach from your retention team.
Gap claims submitted automatically — members notified of status in real time via WhatsApp
Risk-scored member profiles updated continuously — intervene before the resignation
Retention campaigns tailored to each member's specific situation — not generic newsletters
Retaining one member costs a fraction of acquiring a replacement — measure the impact directly